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 Keyword A word, or a set of words, that you add to your Google Ads campaigns Keyword Match Type A setting for your keywords that will determine the keyword's reach Types of Keywords Though four match types exist, you should only use exact match and broad match modifier in 95% of cases Organizing campaigns per match type is no longer relevant Broad match keywords are mostly irrelevant for eCommerce, and Dynamic Search Ads are a much better solution to keyword researchMost recently, Google changed close variants again to match the intent of a search by allowing ads to trigger for words that share the same meaning as the exact match keyword This includes paraphrasing and implied keywords As an example, Google stated, "If you're using the exact match keyword Yosemite camping, your ads may show on other terms like 'Yosemite Keywords Match Types Used In Google Ads Odmt Negative keyword match types google ads